4 million Land Rover Landmark

Almost 60 years old, the Land Rover brand produced its four millionth model, Discovery 3. The latter was delivered to the Born Free Foundation, a foundation dedicated to the safeguarding of wild animals and their protection. This vehicle will be useful in quick intervention in backing up or in hard-to-reach destinations.

If the first Rover Land was unveiled in 1948 in Amsterdam, the adventure began 60 years ago on a Welsh beach where Maurice Wilks and his brother Spencer Wilks drew the Rover Land, noting that their Jeep lacked a bit of versatility. They, as they had a sense of smell, guessing how a market niche was offered to them as well.

Eleven years later, Land Rover had already produced 250,000 cars, up from half a million in 1966. But Land Rover customers regretted not being able to use it more frequently. In the light: to be able to leave it in company. The answer was effective with the appearance, in 1970, of the off-road of the luxurious Range Rover. A vehicle as comfortable on the road as it is outside.

Under Ford’s leadership, Land Rovers production has increased to unprecedented levels. As an indicator of how, the three million mark was surpassed just six years ago. An average of 700 cars are manufactured every day.

The history of Land Rover is related to its equivalent, Jeep. It was while riding a Jeep on his farm in Wales in 1947 that Rover technical director Maurice Wilks and his brother Spencer realized there was a gap in the market for a British version. They drew a sketch in the sand on a beach and the Land Rover was born

The million models were crossed in 1976. However, the range does not vary. That will change in 1989 with the arrival of Discovery. Freelander will be unveiled, him, in 1997. Sold in 2000 with the Ford group, the British brand maintains whatever sound it has. A myth also related to the Camel Trophy, where, except for the first time in 1980, the Rover Land took competitors in the busiest corners of the planet from 1981 to 1991. Since then, the challenge reappears in 2003 cents in the form of Land. Rover G4 Challenge.