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Apple finally encourages you to buy iPhone7 cases

As the best-selling smartphone in the world, Apple’s iPhone sets trends in the smartphone market, just as its iconic MacBook laptop and iMac all-in-one desktop systems have been trends in the computer market for years. more than a decade. now. One of the most divisive questions in the smartphone market, after choosing between iOS or Android devices, is the decision to use your phone in a case or not. While other manufacturers haven’t really spoken out against cases and some have even released their own cases for their phones, Apple has always been firmly against cases.

This may seem contradictory to the fact that Apple does sell silicone and leather cases for its own phones and has been doing so for many years. This year too, Apple has updated its own leather cases for the iPhone 7 to include matching aluminum volume buttons. This is in addition to the thousands of other designer cases for the iPhone 7 and 7 Plus that new iPhone owners will be able to choose from.

Jet Black is the new Black

Apple’s big change in attitude when it comes to cases is due to a particular new color that it just launched with the iPhone 7. Apple fans and fangirls will have already guessed it, as the color has turned out to be the most popular. Color is glossy jet black. Apple itself, for the first time, recommends that you choose one of the many designer cases for the iPhone 7 Plus or 7, for your new phone. They actually only recommend one case and hope you pick one of them, but you get the idea. The reason for this is that the surfaces of the new Jet Black iPhone 7 and Plus are so smooth and shiny that they are prone to scratching if used without a case. Apple, of course, has come up with its own made-up marketing term for scratches, they call them micro-abrasions. A rose by any other name and all that, but simply put, if you don’t want your new jet black iPhone 7 to be covered in fingerprints, scratches and ‘micro-abrasions’, you should get one of Apple’s covers. or better yet, one of the many third-party designer cases for the iPhone 7.

Why Jet Black?

The most logical among you may wonder what the point of choosing a specific iPhone color is if it means you have to keep the iPhone covered in a case, but that’s too logical and reasonable. Apple fans have already enjoyed the iPhone 7 Jet Black and the first stocks of the color on both the iPhone 7 and the larger iPhone 7 Plus are already sold out. This is despite the fact that color is only available on the more expensive 128GB versions of the new iPhones. The real winners here are obviously the case creators.

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