Digital Marketing

Common sections for your website

I have focused in the past on a few individual sections of your website that you should consider implementing. What I am going to do now is give a brief description of a number of pages and sections that are common on websites.

  • homepage
    This page should have one or two short descriptive paragraphs, along with some sort of bulleted list that a website visitor can look at and quickly get an idea of ​​what the site is about. This could also be called Main or Welcome, among other things.
  • About us
    This page provides an overview of the company. If the staff is quite small, the staff information can also be included on this page. For a staff member, this page may be called About Me, it may also be known as About Company, Company History, or simply History.
  • Projects
    This is a page to list previous work that you and your company have done. It can be anything from a simple list to detailed descriptions of each project. This can also be called a Portfolio.
  • Staff
    If you have a decent sized staff, you can split up the information about them on the About Us page and give them their own section. This can be anything from a simple list to a separate page for each staff member. This is also often used if an organization has a Board of Directors.
  • links
    A links page is quite common. However, you should be careful with this page. In most cases, it should look very different from a personal links page. This can also be called Partners.
  • Contact
    This is where your email (or a form) will be, along with your phone numbers, mailing address, etc.
  • Lease
    If you want a separate place to give actual directions, along with a map, this is a great place to put it. You can also put links to online map websites, often directly to directions to your location. This can also just be called Map or Directions.
  • News
    This is just one page to get the latest information about your business, your website, or possibly both. This can also be archived copies of a newsletter you send out in the mail. Increasingly, blogs are replacing a more formal news section.
  • frequent questions
    Just like you say, these are the FAQs about your business and website. At first this should be filled in with what you think are the most frequently asked questions. But as time goes by, you can update it with questions that you really get often.
  • Gallery
    This can be anything from images of your physical location to images of your product. Also commonly known as Photos or Images.
  • virtual tour
    If a simple gallery isn’t enough, a virtual tour can give your website visitors the feeling of walking into your physical location. This can be as simple as pictures, or make use of more complicated virtual tour technology, where you can stand in one place and look around.
  • Calendar
    Although not all companies justify a calendar, many do. This can be anything from an actual calendar in the form of a grid to a simple list of events. Also called Upcoming Events.
  • Press
    If you or your business have been featured in publications or on other websites, your own website is a good place to feature it. Have article clippings and links to online articles here. This section can also be known as Media.

These are just some of the more common website sections to consider. Every website is likely to have other sections that are specific to that company, or at least to that industry. Remember, the sky is the limit.

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