How to get more customers and sell many more cars by spreading your message

Will you really implement great marketing on a limited budget?

Definitely

Of course, expensive marketing “gurus” or advertising representatives will not tell you this. These are the people who want you to believe that “marketing” requires a huge investment over an extended period of time, that only professionals can do.

“Image”, “brand”, “awareness” and “exposure” scream… as they get closer and closer to your wallet.

Then, of course, they baffle you with industry jargon just so you have no way of knowing what is being done and what kind of results you can actually expect from said campaign.

That’s pretty hard for a wealthy dealer to swallow, let alone a small used car dealer who can’t imagine spending $3000 on an ad just to “get their name out there” and “hopefully” generate some leads. .

But we’re here to let you know that this whole promotion thing doesn’t need to be fancy or expensive. In fact, advertising and design firms want you to think so, because that’s how they make their money: charging small businesses like car dealerships a lot of money to manage a process that seems terrifyingly complex.

Actually, maintaining a quality image and building a strong brand is quite easy… and we are about to teach you some high-level advertising and promotion tricks that you can implement right away, even on a limited budget.

Here’s the deal. A lot of what people think about branding and image doesn’t really count. What matters is that you sell cars. And from experience, spending a lot of money on a high-end design business won’t necessarily achieve those goals either.

Don’t get me wrong: having a polished, professional image can make a world of difference in building trust with potential customers. And a sleek appearance will help it look bigger and better than it really is (and much safer than its other used car competitors).

BUT, you don’t need a little wealth to get the job done.

Using the data provided in this article, you’ll learn the essential tools and ways to spruce up your appearance and revamp your entire image, including your branding, business cards, stationery, website, and brochures, in about 2 weeks for not much. more than one ’99 Taurus at auction.

So with that said, here are our top suggestions for beefing up your dealership’s branding and promotional efforts on a dime:

1. Don’t waste money on “perfect”: good enough is good enough

Nobody cares about your logo or website more than you. So don’t get anxious or fanatical about the process or spend more money (and time) than necessary on these things.

Simply shoot for a polished, professional, and simple look. You don’t need trendy, over-the-top, or award-winning designs.

Ideally, you’ll want to work with a designer to make sure the site or logo is clean and professional; however, just know up front that you won’t need the more expensive package or the unnecessary bells and whistles they have to offer.

2. Up brand

Yes, we invented this word. It is a mixture of branding and transcending. What we mean by brandcend is to emerge above the traditional brand plan. Most of the people think that the brand is something that is achieved over a great amount of time with a lot of effort and money. That’s true.

However, that’s not the only method of achieving a strong brand presence and strong image (which, of course, no one inside the company will tell you).

So instead of listening to marketers and running an expensive “brand” ad for 10 months straight just to “get your name out there,” you’d do the same for your money by developing and maintaining a polished image and using consistently in all of your efforts, ie signs, commercials, mailing, print ads, t-shirts, letters, and site, to further promote your brand value.

3. Company identity

The average value of a corporate identity package (logo, letterhead, business cards, and envelopes) from a reputable design firm is about $3,000. Oh!

But did you know that several very talented graphic designers become self-employed entrepreneurs? And without the expensive overhead of running a business, your rates are MUCH cheaper. And by much less, we mean up to 90% less.

Yes! Which means you will get a complete and professional company identification package for as little as $300 by working with some online outlets. Just google “company identity” and you can find a long list of options.

Everything else

Once kitted out with your new look and emblem, you can hire a local graphic designer (or one of the people you found online) to apply that logo to your signs and banners. You will visit an embroidery shop and have your logo added to golf caps and tees. You will find the best site to get name tags with your new design.

The sky is the limit. You’ll be surprised how proud you’ll be to show off your new look in as many ways as you can. And you must – that’s how you make it worth your while.

Who does this not apply to?

If you are the type of person who will require an executive board meeting to make a decision on new logos and also your website title, these concepts are probably not for you.

Just because it’s not always wise to shop around or clip coupons to get the best deal, you’ll need to be ready to be flexible and somewhat patient when dealing with people online. That’s the tradeoff to buy a fancy new look for your business for pennies on the dollar.