Business

New Ecommerce Websites for Beginners

E-commerce is a way to earn money online. It is a business concept that can be very lucrative if done correctly. When starting an eCommerce website, the first thing to consider is its purpose and key concept. Consider the following questions:

  • What is my product?
  • Who is my product for?
  • What is the unique selling point of my product or website?

To reach a conclusion, it is advisable to brainstorm and plan your concept. When considering the product, think about what it really is and if there is enough market opportunity for it; primary and secondary research is often beneficial. List the pros and cons of each ideal before making an objective decision.

Once you’ve made a final decision, you’re ready to begin the implementation stages of your new eCommerce business.

Realization of the website

The website itself can be the most difficult part of running your new eCommerce business. If you’re new to technology, coding, or design, building a website from scratch can seem very daunting. However, there are many sites that offer free templates, so it is very easy to create a working website in a matter of hours. You also need to find the right hosting site that offers you great tools and value for money. To have a successful business, your site must be accessible through organic traffic sources like Google, Yahoo and Bing. For this to happen, your site will need to be optimized through SEO practices, which will be discussed later in this article.

The design of the websites themselves should be crisp, clear and fit for purpose. A user-friendly website can lead to better conversion, which means more revenue for you. There are a handful of websites available that allow users to gain access to out-of-the-box landing pages and eCommerce carts like Volusion (if you don’t have experience with HTML or PHP, I’d suggest using this site).

Once you’ve got your landing pages and eCommerce cart set up correctly, you’re ready for the next stage: making sure your site is SEO friendly.

SEO (search engine optimization)

SEO can be divided into two different types: on page and off page. On-page involves changing your header tags and keywords to match the search terms you want your website to rank for in search engines. The ranking of your website is the position in which it appears in an organic search. To help page optimization, it is recommended to create internal links, with keywords as anchor text; this will allow a particular page or pages to rank high. An internal link directs a user from one page of your site to another. The anchor is the piece of text in which the link is placed:
it can be anything from product name (specific) to click here (generic).

Off page involves getting links to your website to get search engine rankings. The best way to get links is to create great content. This can be achieved by creating a blog or making interesting infographics.

By applying these techniques, you will be well on your way to having a profitable business!

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