Product Launch Ideas: 5 Ideas to Make Your Product Launch a Resounding Success
There are many product launch ideas that can help you increase your chances of making your product launch a resounding success. This article will offer 5 proven product launch ideas that can help you kick off your launch and get you ahead of the curve. You may have heard of some of the ideas before, but others may not. Whatever the case, there are a lot of variables involved with a pitch, and you’ll want whatever advantage (legal and ethical) you can get.
Here are 5 ideas that you can put into practice for your launch:
Idea No. # 1: offer a high commission rate
Having a high commission rate is a must to attract joint venture partners to promote your product. Some of these super affiliate partners have massive lists of subscribers that you can access, but to entice them to promote your product, you need to offer a commission rate that attracts them. In the field of information products, commissions of 50% to 75% is the norm. In the case of physical products, they can range from 4% to 20%. But keep in mind that information products are cheaper to produce, so high commission rates can be awarded.
Idea No. # 2: use a proven payment processor
Using a proven payment processor gives your customers the confidence to order your product. If you also use a processor like ClickBank to process your payments and track your affiliate sales, more affiliates will also promote your product, as ClickBank has been shown to pay on time.
Idea No. 3: do a split test of your sales copy
To maximize sales conversions for your launch, you should run a split test of your sales copy. Split testing in its most basic form means testing two sales pages by inserting code into your web page. Split testing can be done through a service like Google’s Website Optimizer or Hypertracker.
Idea No. # 4: create slide files
To make it easier for joint venture partners and affiliates to promote your product, it is a good idea to provide them with magnetic files that they can use to promote your product. These may include email ad copy, banner ads, sample blog posts, pay-per-click ads, etc. The easier it is for partners to promote your product, the more likely they are to push your product for you.
Idea No. # 5: Host a Joint Venture Launch Contest
Having a contest for your launch spice things up and makes your launch exciting for joint venture partners. It gives them two incentives to promote your product: the prizes or cash prizes available and the bragging rights to secure the top spots in the contest. Joint venture partners can win cash prizes or popular products from your contest and gain recognition in the process. Here’s another product launch idea that you can implement to tip the balance in your favor.