The instant sales professional; by Cy Charney – Book Review

Sales is one of the most crucial aspects of business; in fact, businesses can only prosper with effective sales. Cy Charney prescribes all the tips and techniques to ensure sales success. Beginning with the need to know your customers and not take them for granted, the book proceeds by outlining the various aspects of sales. By emphasizing the need to prospect your customers six months before the final act of sale, the author highlights the point of getting feedback regardless of whether you make or lose a sale.

The author delves into the techniques of networking, prospecting, presenting, overcoming objections, and closing sales. Equal attention has been devoted to the essentials of selling, such as the need to listen carefully, the need for the right sales attitude, how objection is an invitation to close a sale, and the paramount importance of timing in sealing a deal. . The author thus covers the broad canvas of sales to cover the vast breadth of sales, which is one of the vital aspects of business. In fact, the book serves as an authoritative manual for gaining a thorough understanding of the fine art of sales.

Sales cannot remain in attractive advertisements, however attractive they may be aesthetically. In fact, sales is a laborious process and requires a good level of product and related knowledge, astute psychology, effective communication, good decision-making, and good judgment.

This book will be extremely helpful as it details the nuances that are essential to mastering sales, especially for beginners. Those professionals in the sales line, entrepreneurs, academics, in fact, any reader who wishes to take a look at the sales profession will be amply rewarded as this book can guide them on how to effectively place the cards to close an orderly sale.

As is widely recognized, if you know how to sell, in effect, you are learning the art of learning to sell yourself, the most essential ingredient for the success of any business. So get started in sales with this book and it will surely not disappoint you.