Digital Marketing

Top beauty influencers on YouTube

Beauty YouTubers are mostly known and often referred to as “Beauty Gurus”, “Beauty Vloggers” and / or “Beauty Influencers”. These are usually young women and men who create posts and videos on cosmetics, fashion, makeup, and other beauty-related topics on YouTube.

There are over 45,000 YouTube channels specializing in beauty and fashion related content, makeup tutorial videos, cosmetic / skincare shopping, beauty tips and more on the YouTube community alone. Each month, more than 50 million people watch more than 1.6 million minutes of consumer-created fashion and beauty videos on YouTube.

Some Beauty Influencers expand their careers in the online industry and earn large sums simply by using their channels as a way to diversify and use them for business purposes that are also run through collaborations with some cosmetic or clothing brands. They are usually included in their designated categories such as a product review, makeup tutorials, casts, and personality clips. Other YouTubers choose to stick with simply uploading videos as a hobby and don’t look at how much money they could make from their videos.

Here is a list of the most powerful influencers or let’s say Beauty Goddess in the YouTube world.

Zoe Sugg

British by birth, also known as Zoella on YouTube. He began to transmit from his childhood bedroom, his “sets” or the language of the web showing purchases of cosmetics. Now, she has over 11.6 million YouTube subscribers and has a top-selling line of beauty products on the British chain Superdrug at the age of 27. Her first novel, “Girl Online,” broke first week sales records according to Nielsen BookScan.

Michelle phan

Phan’s name is synonymous with influencer turned entrepreneur a decade after posting his first YouTube video. She is now the co-founder of the subscription cosmetics box Ipsy, which was valued at more than $ 500 million in 2015. She stopped posting sponsored content as her business grew, she quickly learned that it would not be sustainable for long from viewers. prefer authenticity over advertisements.

Huda kattan

While working a financial job, the Dubai-based entrepreneur began blogging in 2010. Seven years later, she and her two sisters oversee a beauty empire that includes false eyelashes favored by Kim Kardashian and also sold in vending machines. with Kattan’s face splattered on the side. Her makeup line is sold at Sephora.

Nikkie de Jager

Since uploading her first video in 2008, the Dutch makeup artist has grown an enviable following that reached more than 7.2 million on Instagram. In March 2017, she debuted in collaboration with the Ofra professional line, which included liquid lipsticks she had designed and a highlighter palette.

Shannon harris

Known online as “Shaaanxo,” she began vlogging in 2009 to fill what she saw as a void. “I was obsessed with watching YouTubers from the United States and could never find anyone from New Zealand or Australia,” said digital star Kiwi. Eight years later, she now has a beauty brand, xoBeauty, that sells lashes and brushes.

Jeffree star

Jeffree has been building a following online since the MySpace days. Today, his YouTube channel has more than 4 million subscribers and a recent video announced a collaboration with Top Influencers list member Manny GutiƩrrez.

Kandee johnson

She started blogging in 2008 and then uploaded her first vlog the following year using her grandparents’ old video camera. Soon, she was hosting ‘glaminars’ or beauty and business seminars on her YouTube channel.

Manny gutierrez

The digital star who is known online as MannyMUA was considering medical school when she began to focus her attention on social media. Now, he’s part of a growing crop of top male makeup fans. He first gained a following on Instagram, then took to YouTube at the request of his followers. Now, he is an ambassador for Maybelline with a total audience of more than 7 million among his many associations.

Christen dominique

Busy mom and full-time student with a full-time job, this is how Christen started posting to YouTube in 2009. Now, with an audience of over 4 million across all platforms, she is now associated with companies like L’Oreal. . , Sephora and Urban Decay.

Disgusting wayne

The British-born makeup artist has been expanding his YouTube channel since 2009. In 2012, a tutorial on how to highlight and contour as Kim Kardashian has increased more than 11 million views to date and helped him propel him in a big way. the beauty. influencers.

From professional makeup artists to amateurs reviewing drug store purchases in front of the camera. Today, these influencers reached 135,000,000 followers, likes and subscribers online.

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