What you need to know about Google’s new brands and advertising products
Over the past decade, both small and large businesses have relied on the internet when it comes to advertising and marketing and obviously Google is leading the way. So when Google announces its new products and introduces new branding for its ad products, we’re all ears.
Google Ads, Google Marketing Platform and Google Ad Manager are the new Google brands that incorporate some pillars for the benefit of millions of advertisers.
From early June through July, Google will introduce simpler branding and solutions for advertisers. So if you are planning to advertise on Google, please read this article first and get oriented about the changes that are happening in Google advertising products.
Now it’s Google Ads
Google AdWords debuted in 2000 and served as a platform for running text ads on the Google search engine. Eighteen years later, AdWords evolved from a text platform to a platform that supports different ad formats like video, app, shopping, and more.
Now, its evolution has reached the point of renaming Google AdWords to Google Ads in order to simplify its complex line of products.
With Google Ads, marketers can buy ads across all Google properties, as well as partner websites. So if you’re a marketer, now you can easily reach people who find answers on search engines, YouTube, Google Maps, and more.
There is hardly any difference between Google AdWords and Google Ads, but the good news is that the platform is more streamlined and becoming an automated interface.
But that is not all.
Google has announced the launch of its new advertising product created exclusively for small businesses.
Smart campaign is a new type of campaign in Google Ads that brings a machine learning technology (that’s AI right there) that creates ads. This allows advertisers to identify the actions they are prioritizing, for example, phone calls, visits to stores or purchases. This will help small businesses first focus on bringing their business to stability without wasting too much effort on online advertising campaigns.
Google Marketing Platform
The following products may not be familiar to small businesses, but if you are a large international business advertiser, then take a look here.
With the explosion of channels, data and formats, consumers are now highly oriented on how they are advertised or identified as a target market.
Do you remember the privacy scandal that happened a few months ago? That’s how it is. People are now aware that some of their private data is used for advertising purposes.
That’s why Google created another tool that puts privacy as the top priority.
They introduced the Google Marketing Platform, a collaboration of DoubleClick’s advertiser products and the Google Analytics 360 Suite.
Marketers can get all their tasks done in one place. Now they can evaluate their customer experience, measure their optimized digital campaigns, and more in one place without compromising their customers’ private data.
On the Google Marketing Platform, Google is also introducing new products called Display and Video 360. These products bring together the functionality of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. This means all departments can now collaborate in real time and run ad campaigns in one place.
Google Ads Manager
Automation continues to make inroads into ad management at Google. Google Ad Manager is a complete ad platform that will help you maximize your earnings in the Reserve, Private Markets, and Open Auction.
Google Ad Manager also offers a single platform to serve, measure and optimize ads, no matter where your audience is interacting. This includes TV, mobile applications and other platforms such as YouTube or Google Maps.
Ad Manager also helps you select who can access your inventory and other programmatic demand.
Technology is changing and sometimes too fast that we need to step back, look at the big picture and start creating a way to simplify everything. Google is doing a great job on that.
Advertising on Google is much easier now, and the fact that they focus more on the well-being and privacy of consumers is a big plus point.