SEO or search engine optimization is the process of optimizing page content to attract more traffic from search engines. This traffic is known as organic or algorithmic search results and is 100% unpaid traffic. Other alternatives would include search engine marketing, in which an advertiser pays for traffic on a pay-per-click basis. Many argue that it is too competitive these […]
Digital marketing is an advertising technique that is delivered through digital marketing channels such as websites, social media, email, and mobile apps, etc. Digital marketing has many parts: Pay per click: you can create ads in PPC (Pay-Per-Click) and target a particular audience PPC is a flexible and most effective way for many types of businesses Search Engine Optimization (SEO): […]
Regardless of your definition of marketing, there is a process associated with marketing your business, products, and services. This process or plan should be framed as one or more objectives (I prefer SMART objectives), underlined by one or more strategies (an action statement or defining policy). These strategies are then accomplished through the use of a series of tactics or […]
Conceptually, writing a sales letter is one of the most difficult things the average person can attempt when starting any type of online business. The thing is, when that same person applies these seven tricks, writing a sales letter can become as simple as writing an email to a friend. Are here… 1. Read other sales letters. It sounds simple […]
Unique content is essential to the well-being and popularity of any blog. Google sends traffic to websites it deems authoritative, and today that doesn’t include websites that have duplicate content. Content is still king Not only the king is happy, so is the queen and all the pawns, and they work together in concert to make a wonderful and enchanting […]
In general, companies are divided into four levels of hierarchy, the corporate, division, business unit, and product level. The general plan of the company is designed at the corporate level. As part of this planning, each resource is assigned to each division of the company. Division-level planning then allocates resources to each business unit of the company. In addition, business […]
Writing titles should be a simple process. You want the audience to know what the benefits of clicking through and reading what’s behind the headline are. The title should attract, inspire and encourage your audience to do more. 1. Know your target audience Understanding the audience you want to attract with your headline is imperative to writing your headline correctly. […]
Perhaps the most important feature to inspect when trying to spot a fake Chanel shoe is the label. Chanel’s line of Cambon ballerinas only have one tag, and it should say “CHANEL.” If you see a pair of Cambon ballerinas labeled “CC”, it’s a fake. There should also be no superfluous labels such as “MADE IN ITALY” or “MADE IN […]
As a business owner or marketing strategist, social media is an important tool to increase brand awareness, we can see social media as a cocktail party, where you can network and have fun. I’ll explain 10 campaign must-haves to boost your social media strategy. 1. BE INTERESTING. According to BBC News, the average attention span is less than 12 seconds, […]
Over time, retailers have understood that knowing your customers is essential to building a loyal customer base and standing out from the competition. In today’s era of online shopping, it is more necessary than ever to access and use data to transform the customer experience. Nearly 32% of shoppers buy more from the retailer that offers a personalized experience than […]
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