Definition of marketing strategy

Marketing strategy is your comprehensive plan to achieve your marketing goals. The word “strategy” entered the marketing of the military. Some other words with the same origin are “defend”, “attack”, “intelligence” and “tactics”. To be very clear about the meaning of this term, we are going to differentiate it from terms such as marketing plan and marketing mix. The first […]

A marketing strategy in its simplest form

Marketing strategies come after goals and vision. and mission statement and before the action plan and tasks. The marketing strategy is how you are going to carry out the objective. Tasks contain the detail. Tasks are what you want to list and keep track on your daily timer system, not your marketing plan. Whether in Outlook, a kind of Franklin […]

The 5 key questions of photography

Outlining your photographic needs is a task that must be taken seriously. It would be wonderful if you could do this before buying your first camera, but most people can’t. You’ll probably buy a camera or two before you fully understand what your photography profile is. There are five aspects of your personality and photographic tastes that should be considered […]

Social Media Marketing Tips and Tricks for 2018

As we enter a new chapter in a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order for you to stay ahead of the competition, it is imperative that you adjust your marketing strategy to take advantage of prevailing trends and the ever-evolving market for various business industries. The […]

Growing Up: Time to Give Up Your Youth Books

Tired of my Tumblr board drowning under images of immaculate shelves filled with youth novels and Harry Potter books neatly stacked between a slim Macbook and a Starbucks mug, I thought I’d get out of my Nerdcave and see what all the hype was about. . I started with the preconceived idea that young adult literature was just another trend, […]