Marketing strategy is your comprehensive plan to achieve your marketing goals. The word “strategy” entered the marketing of the military. Some other words with the same origin are “defend”, “attack”, “intelligence” and “tactics”. To be very clear about the meaning of this term, we are going to differentiate it from terms such as marketing plan and marketing mix. The first […]
Ever wonder how to use the power of Google to find people to follow on Twitter? Look at this custom search string. I wish I could take credit for figuring it out, but I can’t. While browsing Twitter, I came across a tweet that had the following Google search string: site: twitter.com bio location tx 100 … 1,000,000 followers -400 […]
Your headline takes about ten seconds to read. That’s how long it takes a person to decide whether or not they want to read more than you have to say, making your headline the most important words in your press release. Did you know that an article can be placed under a different title and get a different response from […]
Being a full-time online marketer means you have to keep a close eye on how Google ranks pages on the web … a very serious concern is the whole issue of duplicate content. More importantly, how does having duplicate content on your own site and other people’s sites affect your keyword ranking on Google and the other search engines? Now, […]
Marketing strategies come after goals and vision. and mission statement and before the action plan and tasks. The marketing strategy is how you are going to carry out the objective. Tasks contain the detail. Tasks are what you want to list and keep track on your daily timer system, not your marketing plan. Whether in Outlook, a kind of Franklin […]
A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others, but also to be found. And that’s why you need a LinkedIn profile that not only helps you get found, but also attracts people to contact you once they see your profile. […]
Outlining your photographic needs is a task that must be taken seriously. It would be wonderful if you could do this before buying your first camera, but most people can’t. You’ll probably buy a camera or two before you fully understand what your photography profile is. There are five aspects of your personality and photographic tastes that should be considered […]
Instagram has more than half a billion active users. The statistics on Instagram could be described as very impressive and encouraging. A little breakdown will surprise and thrill you at the same time. Instagram has more than 500 million active users with more than 300 million daily active users, 80% of those users are outside the US, 4.2 billion likes […]
As we enter a new chapter in a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order for you to stay ahead of the competition, it is imperative that you adjust your marketing strategy to take advantage of prevailing trends and the ever-evolving market for various business industries. The […]
Tired of my Tumblr board drowning under images of immaculate shelves filled with youth novels and Harry Potter books neatly stacked between a slim Macbook and a Starbucks mug, I thought I’d get out of my Nerdcave and see what all the hype was about. . I started with the preconceived idea that young adult literature was just another trend, […]
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