10 Internet Marketing Tips to Improve Your Business’s Online Presence

one. Increase the buzz of your blog

There are reportedly more than 346 million people worldwide who read blogs (ComScore). But having a blog does not guarantee that people will read it.

• Register your blog with popular directories
• Have your most recent blog posts appear on your LinkedIn profile and Facebook status with blog links
• Read the top blogs in your industry, then post comments with useful information and links to your own blog or website.

2. social media

Social media can be a great way to get the word out about your company or product. Helps create exposure and community interest.

• Did you know that Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
• LinkedIn is a professional network that includes allowing companies to create profiles.
• Manage your social media presence and engage consistently with your connections. Nutshell Mail is a service that provides users with a summary of their social media updates in their inbox in a single email delivered on their schedule.

3. Monitor your presence in cyberspace

We’ve all heard of “Googling” someone or something… Keep an eye on what’s being posted online about you and your business. Assume that your customers and prospects are aware of what is out there.

Searching your name on Google and Twitter can tell you several important things:

• What people are saying about your business
• If your work is being used without your permission
• If someone else is using your personal or business name

If your reputation is in trouble and you come across negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

Four. Be consistent with your online messaging and branding

Coordinate and integrate marketing communications tools within your business. By doing this, the company’s brand message will be consistent across all possibilities.

• Communications integration helps eliminate consumer confusion and strengthens the brand.
• All advertising media selections, creative design, and public relations efforts should strive to match the message, media, and audience so that the right person sees and/or hears the ad or marketing piece and can recognize the business. and the consistency of your brand.

5. Apply Search Engine Optimization (SEO) to your website

SEO is a great way to increase your income stream online. SEO allows you to:

• Develop and organize your site’s content and navigation to fully optimize them
• Drive more traffic to your website
• Maximize your Internet exposure

6. Improve your site’s audience with pay-per-click (PPC) marketing

Before implementing your PPC campaign, research the traffic patterns for keywords, as well as the bid prices for those terms, so you can plan and budget your campaign effectively.

• Track your top performing ads to determine what drives the most traffic to your website and generates revenue for your business.
• PPC can be an incredibly profitable tool if managed properly. Consider hiring an expert to manage the campaign, design optimized landing pages for your ads, and track metrics.

7. Stay ahead of your customers with email marketing campaigns

Your company’s email marketing campaigns should be representative of your company’s brand and image.

• Email campaigns allow you to stay in front of your prospects and customers.
• Email marketing solutions create an interactive experience with your customers.

8. market on the web

There are many powerful and free online tools that can be used to market your business on the Web. Here are a few to consider:

• Share slides: share presentations

Tag your presentations and embed them on your blog or website

• YouTube: share videos

Consider filming and uploading your presentations. Post videos of you interviewing industry experts or feature customer reviews of your business.

• flickr – share photos

It’s a great way to showcase your portfolio or share photos of your presentations.

• Websites to share delicious

Social bookmarking service that allows you to save all your bookmarks online and then share them with others.

• Amazon.com – share your opinion

When you read a book in your field, review it on Amazon.

9. Increase your media exposure with electronic press releases and industry related articles

PR allows you to maximize your exposure in the target markets of your business. It also allows you to increase your internet search ranking.

Plus, find out what stories reporters and editors are working on using links like:

• Help a reporter from Peter Shankman (HARO)
• PitchRate.com

10 Be an industry expert

Answer questions you know about on sites like Yahoo Answers or LinkedIn Answers. Both rank very high in search engines and will increase traffic to your website.

Copyright 2010 ALR Marketing Solutions, LLC. All rights reserved.