6 Reasons Why You Need to Structure Your Book

When it comes to writing an expert book to help you grow your business, you probably just want to write your content, put words on paper, and see how it plays out, but what if I told you that it would be easier to finish it than to start with a structure for your book? Here are 6 reasons why this is essential.

1. It makes your book easier to write.

When you’ve planned out your book, whether you’re doing my infamous sticky note exercise, developing a mind map, or extracting your information, it’ll be easier to write. You’ll have exactly what you want to cover in a logical order, and you’ll find that you’re less likely to get stuck with your writing.

2. It helps you avoid duplication

If you just write and never plan, there will be no structure to what you have written. This can result in duplication in your work where you end up sharing the same information multiple times, or you may not be sure where a particular story or exercise fits.

3. It helps you to be clear about what you do and where you have an expert

When you start to put everything you do with your clients out of your head, you will start to notice what you really do, the results you get with your clients and what you are an expert at. This invaluable process will recognize your strengths, what makes you different, and how you can use these skills to excel through your book.

4. Helps you develop your signature system or process

When I work with clients and plan their book for them, it often has the added benefit of helping them develop their signing system or process. What this gives them is a step-by-step process that they can teach to all of their clients, that is memorable and helps them get noticed.

5. It helps you build your sales funnel

When you are clear about what you do and how you do it, it will help you develop your sales funnel. Your lead magnet will automatically lead to your book (thus generating more sales) and this will feed into group programs, events and one-on-one support. All this will help you grow your business.

6. It will ease your reader’s journey and next steps

Creating a structure for your book will help you ease your reader’s journey. This not only makes your book easier for them to read and digest, but it also makes it easier for them to see the next steps in the journey and how you can help them.

Are you ready to create the structure of your book?

Who knew that sitting down to create a structure for your book would have such brilliant benefits and business advantages for your writing! What do you need to do to create your structure?