Business

Coaching provides return on investment

The most valuable investment a company can make it is in its employees helping them develop their skills, creativity, resources and reach their full potential. Likewise, personal development is one of the wisest investments you can make in yourself. The return is well worth it. It is an investment in YOU!

The strength and productivity of today’s organizations depend on a workforce that is prepared to meet current and future market needs, to adapt and respond quickly to changing economic conditions, to successfully compete globally, and to take advantage of your resources and skills intelligently.

Training provides the organization with opportunities for growth and optimization by developing the skills of its leaders and employees. Coaching gives every player in the organization the opportunity to “play at the top of their game” and ultimately increase company results. Coaching supports the creation of an exciting, challenging and enjoyable work environment where employees continually learn and are motivated to strive for success. Coaching significantly increases the return on investment made by helping companies identify, develop and use the skills of employees for optimal performance. The proof is in the research. As a coach, I have experienced so many clients on a personal and professional level positively transform their lives and careers through coaching.

I use a brain-based training approach that uses the principles of neuroscience. My techniques involve stimulating the part of the prefrontal cortex of the brain that is responsible for understanding, thinking, decision making, and impulse control. I do this by asking powerful questions that make the person think and come to an insight. This generates a lot of excitement and energy. When the brain gets excited and finds meaning and meaning in new learning, it opens up the sensory register to allow for new ways of thinking and acting. This new learning is ultimately stored long-term when used continuously. Success: New habits are formed and programmed into the brain. Actions are now performed automatically.

Customers are now equipped to embrace and manage change for their benefit. Positive transformations take place. It’s amazing! They see new opportunities, new ways of doing things. They move forward with vigor and confidence to work on their goals which are finally achieved! It’s an amazing process to experience and for me as a coach it’s an amazing process to see clients go from being stagnant to being unstoppable. They reach their full potential and beyond.

Coaching is for the person who wants to take their life to the next level. I offer a FREE session for people to really experience the process and then the choice is yours. Coaching is a choice one makes to make it work. Think about it. Does it fit into your life plan? If so, continue to create a life that matters.

Three important studies illustrate a Tremendous Return on Investment in Coaching:

¨ Executive Coaching ROI Case Study by Dr. Merrill C. Anderson. A study commissioned by a major Fortune 500 company demonstrated a coaching ROI of 529 percent and significant intangible benefits to the business.

The financial benefits of employee retention drove the overall ROI to 788%. The study provided powerful new insights into how to maximize the business impact of executive coaching.

¨ Olivero, Bane & Kopelmann Public Personnel Management Washington; winter 1997; ISSN: 0091026). This 1997 study found that follow-up training combined with a supervisor training program increased productivity by a staggering 88%. The same study found that training alone increased productivity by 22.4%. The end result: coaching increased productivity by more than 300%.

¨ The Manchester, Inc. survey was published in the proceedings of the ICF Annual Conference in August 2001. A study of 100 executives from Fortune 1000 companies showed that nine out of ten executives believe coaching is worth their time and money, providing an ROI of six times the cost of training.

The study showed that the benefits to business were improvements in:

¨ Productivity 53%

¨ Quality 48%

¨ Customer Service 39%

¨ Reduction of customer complaints 34%

¨ Executive retention 32%

¨ Cost reduction 23%

¨ Final profitability 22%

The benefits for the executives were improvements in:

¨ Labor relations with direct reports 77%

¨ Labor relations with immediate superiors 71%

¨ Teamwork 67%

¨ Labor relations with colleagues 63%

¨ Job satisfaction 61%

¨ Conflict reduction 52%

¨ Organizational commitment 44%

¨ Labor relations with clients 37%

Companies are increasingly turning to coaching for employee development, productivity enhancement, leadership development and talent retention. People turn to coaching to create a life that matters, one that they love and enjoy. The results speak for themselves. Coaching is an investment in you.

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