How to use 2D mobile barcodes to increase event attendance

Those fun-looking squares made up of black-and-white images are starting to appear everywhere: on billboards, in newspapers, and in magazines. Sometimes described as QR (quick response), Aztec, and 2D (two-dimensional barcodes), these images are used to enclose hidden information that can be read by a scanner or, more commonly, a smartphone with a camera and image recognition software. images.

The benefits of using a 2D barcode is that they are a quick and easy way to allow the mobile device to bring information linked to the user. Electronic ticketing and couponing are key applications of the technology, which extends into areas such as viral marketing and location-based services. In particular, the process is a “green” process. In this way, 2D barcodes can take advantage of the mobile phone screen to eliminate the paper associated with tickets, passes and coupons.

Barcode delivery programs and apps deliver a 2D barcode that adapts to the user’s mobile phone. The common interpretation of line bar codes on mobile phones suffered from scaling issues where phone screens of different sizes would change the size of line bar codes outside of accepted tolerances. In addition, mobile phone screens reflecting laser light from the scanner were said to reduce readability. As a result, traditional barcodes have not been used effectively or commonly for mobile delivery of encapsulated information.

Additional benefits of using 2D barcodes include:
– 2D calls to action can be implemented quickly
– once the user has downloaded the app on their device, the call to action is literally a click away, without complex instructions and possible misspelled keywords that can negatively affect a text message marketing campaign
– depending on the app, the solution may be less expensive than the total associated costs for a text messaging shortcode campaign
– users can insert their age, gender, and zip code into the app when they first download it to provide comprehensive reporting on demographic data points in addition to usage time, device type, and carrier
– flexibility in routing response responses to mobile websites, click-to-call, IVR, etc.

These 2D barcodes are therefore useful for providing information quickly and conveniently. Participation in the event could be increased through the use of 2D barcodes at points of interest in the event, on billboards, signs and agendas, all to engage the attendee in the experience, with the coincidental benefit that the organization of the event You can start a 2-way conversation. with that mobile user. Essentially, a 2D barcode program provides a simple interface to initiate messages and/or conversations at events, which messages and conversations can contain rich content for user input and engagement, at the time of the event and potentially on an ongoing basis.