Social signals and SERPs

Internet marketing is a competitive field, every online business man knows it. The number of techniques and strategies that this particular form of marketing requires is no easy feat either; there are too many of them to choose from. Thus, it has given rise to complications and problems for online businesses. They may feel the need to try each of these techniques and strategies, leaving a messy, ineffective, and wasted internet marketing system.

If you want to be sure of the relevance of the internet marketing processes you would use to promote your products and services, one of the best things you can do is get your news and information from those who play a significant role in the internet marketing itself. : search engines. And, according to a published survey on the factors that affect SERPs or search engine results pages, among the top influencers are your social signals.

Social signals refer to the presence that you are establishing for your website. The impact you’re having on social media like Facebook, Twitter, and YouTube, for example, heavily influences your SERP ranking. Now, there are many sources of social signals, and therefore many ways to ensure that yours is just as strong as your competitors’. Some of these are the following:

Number of followers on Twitter.

The more followers you have on Twitter, the better the rank search engines will give your website. So, if you find that your company’s Twitter feed doesn’t exactly generate a following, consider how you can post tweets that encourage people to follow you and benefit your business.

Relevance of Twitter followers.

Having relevant Twitter followers means having a list of engaged followers. The tweets you are posting should get responses. If you have a consistent number of mentions, favorites, and retweets, Google and other search engines are more likely to rank you well on their SERPs. To ensure that your tweets are received positively by your followers, make sure that everything you say is relevant to readers.

Number of Likes/Shares and Facebook Comments.

Also, the number of people who click Like or Share and then post comments on your content would be critical to the Page Rank you would get. To achieve this, it’s important to remember that your Subscribers need to be able to get a lot out of the content on your Facebook profile.