The different types of promotional items
When it comes to promotional items and promotional products, most people tend to think of pens, t-shirts, and mouse pads.
These are by far some of the most common promotional items and promotional products available on the market.
The thing is, most people don’t realize that almost ANYTHING can be turned into a promotional item, as long as they work with a large screen printing company. (Screen printing is the process of printing a logo or brand on an item.)
In today’s age, it is important to be relevant to your market. While pens are great and can be incredibly effective, there are thousands of other items to choose from that can be applied for promotional purposes.
For example, power banks, items that can charge a cell phone or tablet on the go, have become an increasingly popular item for promotional purposes. Almost everyone owns at least one type of smart device, and keeping them charged can sometimes be difficult, especially when everyone is on the go so frequently.
Power banks allow the user to charge their smartphone or cell phone while traveling. When you put your brand or logo on it, they will now think about your business every time they use it.
Some other great options include promotional mugs (great for regular coffee drinkers), promotional flashlights, promotional tire gauges, promotional mugs, promotional umbrellas, and promotional backpacks.
Obviously, the nature of a business or event will determine which items work best, but it’s important not to just rely on pens or other basic items.
The great thing about choosing a different type of promotional item is that, for one thing, people are more likely to use it if it is not a common promotional item, and that means more exposure for your business.
Second, keep in mind that quality is very important when it comes to your specific items. If an item is only chosen based on price, it may reach more people, but if the quality is poor and the item is quickly thrown away due to lack of quality, that is not as effective as a promotional item which can be a little more expensive, but you get a lot more use and exposure.
After all, the ultimate goal of promotional items is to increase business volume.
If you are new to promotional items, start with 3-5 different options. In this way, you can get an idea of which elements are giving you the best results for your business.
If you are buying promotional products for resale, make sure you understand the wants and needs of your customers and that you have a promotional product that is in line with what your customers are interested in.
Regardless of the items you choose, be sure to really look at all of your options. You might be surprised how much a single item can go for.