6 benefits of nightclub apps

If you own or operate a nightclub, then you already know the value of a custom app for your business. But, let’s say you’ve been thinking about developing an app for your nightclub, but you’re still not sold on the idea. In this case, here are three main beneficial elements that you should consider for your application development.

1. Addresses. This element of any application is especially important if your business is located in a very popular area. Night clubs can sometimes be hard to find. The address element of any nightclub app will help people see a map from their location directly to your nightclub and make it easy for them to say “yes” to any mid-week promotional offers you send.

2. Prices. Nightclubs do not usually advertise bottle service services through their website. However, more nightclubs are beginning to add a “bottle service” option, which allows consumers to choose their bottle, shakers and time block (sometimes even their booth location) directly from their phones in less than one minute. Bottle service deposits are also processed through an app.

3. Contests on social networks. By integrating social media elements into your app, it can be easier for customers to share your nightclub party photos (and your brand) with their social media lists. This web of social media and mobile marketing efforts can grow your business by up to 175% in the first three months of developing an app.

4. Loyalty Rewards. Apps may offer a loyalty program that entices customers to return and visit repeatedly in an attempt to redeem the rewards offered through your app.

5. Music. Give your DJs the ability to showcase their music through their own app. You can even offer to sell music through iTunes.

6. Push notifications. This is the biggest benefit of offering an app to your customers. With the ability to seamlessly contact your customers on their mobile phones, you can send messages freely.

Custom nightclub app designs don’t have to be overly complex or overly expensive to be effective. Many companies offer unlimited customer or technical support to help nightclub owners feel more comfortable hiring a company to design their apps.

Regardless, nightclub owners and operators should always feel comfortable with the customer service experience they have when hiring a company to design their app. If you don’t understand the basics of the process, move on to another company.