A brief description of social networks and their best uses for companies

Facebook should be a whole book in itself, but I’ll try to give a brief overview of how the online phenomenon that is Facebook works. The essence of Facebook is connecting your offline world online. You can add your immediate group of friends and find out you know their friends, so invite them to join you in your network and also look up names of friends you may have lost contact with. With Facebook, you can share content, post status updates about how you’re feeling, write on the walls of others, post photos to albums, and tag those who appear in them, which will then appear in their and their friends’ feeds, too. You can become a fan or “like” brands, TV shows, music bands, as well as create groups. The power of social media through the use of Facebook is enormous and should not be overlooked in an online marketing strategy.

You may think that this is all for the user, but with the use of Facebook advertising, which makes use of the person information that users give in their profile, makes Facebook advertising very targeted to the intended audience. A quick example of this would be if a user has on their profile that they are engaged, a local advertising strategy for a wedding cake service would be ideal. This type of targeted advertising comes at a cost, however, for those who are willing to put a bit of effort into their strategy, they should consider starting a “page” for their business, once you have a page, users can become fans. /like your page. and when they do this, all of their status updates will show up in your feed, which means you can continuously market to them. A word of warning though: try to engage with them before you sell to them.

Twitter must be explained in 140 characters. It is a social network to receive “short and timely messages from a user.” This isn’t so much like a social network where you take your world offline online, as people often have followers and follow people based on their interests, and most of these people have probably never met. out of line. The concept of Twitter is to tweet short messages to your followers who have chosen to receive your updates, and in turn, you can follow others to get your updates. For businesses, if they can attract a following by posting exclusive offers and information about their stores, they have a free medium in which to market. Once you have followers, all your updates will appear in your feed, which means you can continually market to them. A word of warning though: try to engage with them before you sell to them.

LinkedIn is the original business social network. Through the use of connections, users can connect with those they have done business with before, have worked with in different jobs, and build an online network of people in the business community. Again, you can join groups to further connect your network, ask for referral requests, and search your contact list to find someone who can help you. For help with online marketing, see internet marketing.