Advantages of catalog marketing

So you want to put your product in a catalog, but want to make sure it will sell? Let me explain to you the clear advantages of catalog marketing and why putting your product in a catalog is the best way to sell your item.

About half of consumers shop through catalogs and online. Print catalog shipments are perhaps the single most important factor in generating online customer orders for cataloguers. Consumers who receive catalogs are more likely to become frequent online shoppers, accounting for 15% more transactions, and will spend an average of 16% more than customers who did not receive catalogs. Consumers who receive catalogs in the mail are more than twice as likely to make a purchase online. Consumers like having a printed catalog to review items before purchasing, so putting the catalog and the Internet hand in hand makes it safe and accessible for customers to order the way they want.

Proven Advantages of Catalog Marketing!

One of the most exciting benefits of opting for catalog solutions is that catalog buyers are increasingly using online ordering to place orders. Customers can order by phone, online and by mail. So no matter which way a customer prefers to order, your item is selling.

An estimated 167 million consumers made purchases from consumer catalogs in the last year, demonstrating the potential benefits of catalog marketing and making it one of the best ways to get your product into the hands of consumers. Catalog shoppers place about 11 orders a year, and consumers and businesses collectively spend approximately $150 billion on catalog purchases each year. Do you see how placing your product in a catalog is really the best way to market the item?

Growing Catalog Marketing Trends

Billions of catalogs are shipped nationwide annually. Fifty-nine percent of catalog shoppers will keep the catalogs they order for at least three months or until a new copy arrives, leaving your product on display for any visitor or household member to view and consider purchasing.

I am sure that the advantages of catalog marketing services explained here would be beneficial to your marketing knowledge and your product will be successful due to catalog marketing. So trust the company that has been trusted for over a quarter of a century to sell its products to consumers!