Does satellite radio feel the competitive heat of cable TV music stations?
The other day, I got quite mad at the cable company because they had published a list of all their channels in a brochure, but even before I received the brochure, all those channels had changed, along with the numbers. When I spoke to someone from the company about this, they noted that in the contract (somewhere in the 10 pages of fine print) they had the right to change channels and programming at any time, for any reason, without any notification. Well that’s great except they are charging quite a bit of money every month and frankly the service is inferior.
No, I’m not surprised that cable networks now have practically a monopoly, once you sign up it’s hard to leave, and even if you go with a different cable network, they are probably just as bad. Now I realize that there are consumers trying to take advantage of them, steal their programming or try to circumvent their system, but that doesn’t mean that every one of your customers is trying to get one out fast and yet look at how we are treated. In any case, after going through all the channels one by one, I created my own list, table of contents, of each of the 1000 stations.
In fact, I was surprised by how many music stations there were, almost 50 in total, and those were the ones that were in English, there were also cable radio stations in Spanish. With so many options, one has to believe that this is interfering with satellite radio, therefore a great competitor. No, you can’t carry your cable box in your car, so satellite radio is still needed, but it prevents satellite radio from entering the domestic market because it would be a duplication of the combined services that people already have at home. if they already take cable TV service. The question is; “Is this really affecting the satellite radio customer base?”
Well, consider this, as a consumer the other day I was in an electronics store, and I noticed that there was a satellite radio device that was portable. In other words, you can have your satellite radio in your car or take this device with you from your car to the beach or to the office. Since it was one of those little miniature stereos, you could also take it home, leave it by a window, have a good reception, and listen all day. However, why would you want to do the latter if you could just turn on the TV, put it on a, say; “Rock station of the 80s” and listen to it all day?
It does not cost any extra to have these cable TV radio stations, they come bundled as part of the basic service. Meanwhile, subscribing to satellite radio costs $ 9.99 per month. The duplication and clustering of cable television networks has prevented satellite radio from entering its scope and, in some respects, is diluting its market share, at least that’s how I see it.
That doesn’t mean that cable TV network stations don’t have to deal with other things like online radio, online TV, or many of the other challenges that lie ahead, they do, and it will be a challenge for them to follow. go ahead. In fact, I hope you will please consider all of this and think about it.