Social networks as a reliable and effective solution for search engine marketing

Transparency is one of the most notable benefits of investing in social media as an important part of your SEO efforts. This is because people tend to trust reviews, recommendations, and friends over any other form of advertising online or offline. This makes it one of the most effective solutions for search engine marketing and one that every serious internet marketer considers an important part of their search engine optimization effort.

Now, if you yourself are using social networking sites like Facebook, MySpace or Twitter, you may have noticed that your friends or people in your contact list are posting reviews or comments related to their experience with business establishments. This includes status updates showing appreciation or disapproval of certain products or services on Facebook or people tweeting their experiences at various commercial establishments from restaurants, hotels or resorts, just to name a few.

Now if you are running an online business or establishing an online presence for your local business, do you know what online consumers are saying about your business? Were you able to thank people who posted positive comments and reviews about your business and address complaints from those who were dissatisfied? All of these things can prove invaluable to your web marketing efforts. On the one hand, it helps entrepreneurs make the best decisions regarding the services or products they offer, as well as the quality and performance of their staff. Such information can prove crucial to your search engine marketing efforts and the success of any online business.

People involved in the web marketing business often overlook the power of social media and how it could really benefit whatever business they are running online. More than ¾ of online business reviews actually influence consumers in their decision to invest or not in certain products and services. However, this is not really surprising, as people naturally trust the feedback and recommendations of their peers rather than any type of advertising or sales pitch. People will not easily believe your claims about quality products or services without external evidence or information.

Social Networks and SEO

As you may already know, SEO or Search Engine Optimization is a process aimed at catapulting online businesses to the top SERPs (Search Engine Results Page) among major search engines like Google and Yahoo. Ranking high in SERPs increases online visibility and, in the process, creates more opportunities for profit as your business reaches more and more consumers online.

Although you don’t often see this mentioned on SEO blogs, social media can prove invaluable in finding success in your SEO efforts. How is this so when search engine optimization seems like a technical topic and seems not to be relevant to social media? Well, that’s not necessarily the case. Think about it: communication on social networking websites like Facebook is a good way to attract the interest of potential consumers.