Stuffed Animals – Determine Your Target Age Range
Determining the age range that you will be targeting for your stuffed toys is one of the most important things to consider. If you have an idea for a stuffed toy, one of the first things you’re going to ask is “who is it for?”
Obviously, many of your decisions will be based on your target age range. Should you make these kids toys? This is the road most traveled by toy inventors. Even if children don’t have money to spend, their market is parents and adults who want to give it to their children. This is because children love stuffed toys.
For example, you can make stuffed toys with children ages 1 to 9 in mind. Can you imagine the number of children from 1 to 9 years old? You can even divide it into smaller age ranges. But even so, it is still a great market. So what can you do to reach that market? The moment you come up with that idea for a toy, you can customize the design with the kids in mind. You can make it more colorful because kids love color. Even babies are drawn to colors and you can take advantage of this fact to help them develop their visual skills by providing them with something visually entertaining. Being colorful also makes your toy easily stand out from the other toys on the shelf. You can also customize how your stuffed animal feels. The children would like to touch and hug the toy. That’s the second thing they are going to check. Once they see their stuffed animal at the toy store, they will hold it and see how it feels.
If you are targeting children, there are a few things to keep in mind. The first concern is safety. Obviously, there are hazards like suffocation, so make sure your stuffed animal complies with safety regulations. Also, your toys must be very durable. At that age, children will be throwing things away, including your stuffed toy.
It seems that children are the perfect market for your stuffed animals. Can you still target adults? Yes, definitely. Adults have the purchasing power and many adults like to collect toys. That said, they may be your primary target: collectors. Obviously, the quality and design of the stuffed toy needs to be improved to make it a collector’s item. I’m sure you’re familiar with the Beanie Babies craze of the last decade. If you have a great idea for your toys, they could be the next big thing.
There is also the option to target everyone for these toys. Yes, it is an option but it is not recommended. You don’t want a target age range that is too spread out because it can create confusion at the manufacturing end and for your customers. But keep in mind that a children’s plush can pique the interest of adults and vice versa, and that’s a good thing. Either way, you are still the winner along with your target market.